Bandargame - Enhanced Betting Experience
Betting & iGaming
5 min read
2024
Overview
Matches & betslips are core components of a modern sports betting platform. They guide users through exploring events, selecting odds, and placing bets—quickly and confidently. This redesign aimed to improve speed, transparency, and user confidence for both novice and expert bettors.
Matches & betslips are core components of a modern sports betting platform. They guide users through exploring events, selecting odds, and placing bets—quickly and confidently. This redesign aimed to improve speed, transparency, and user confidence for both novice and expert bettors.
Problem Statement
The existing flow suffered from cluttered layouts, unclear bet types, and limited real-time feedback. It frustrated users and undermined confidence in decision-making.
The existing flow suffered from cluttered layouts, unclear bet types, and limited real-time feedback. It frustrated users and undermined confidence in decision-making.
We needed to design a modern, adaptable interface that balances complexity with ease of use—particularly on mobile devices where most users place bets.
We needed to design a modern, adaptable interface that balances complexity with ease of use—particularly on mobile devices where most users place bets.
Challenges
As a Senior Product Designer, I:
As a Senior Product Designer, I:
• Information Overload: Balancing odds, events, and outcomes within a compact space.
• Information Overload: Balancing odds, events, and outcomes within a compact space.
• Dynamic Content, Calm UI: Odds constantly change—how to indicate updates without overwhelming users?
• Dynamic Content, Calm UI: Odds constantly change—how to indicate updates without overwhelming users?
• Multiple Bet Types: Single, accumulator, system—each requiring distinct visual treatment.
• Multiple Bet Types: Single, accumulator, system—each requiring distinct visual treatment.
• Mobile-First Needs: Optimized for one-handed use and thumb-friendly actions.
• Mobile-First Needs: Optimized for one-handed use and thumb-friendly actions.
Research & Insights
We conducted user interviews and competitive analysis. Key user pain points included:
We conducted user interviews and competitive analysis. Key user pain points included:
• Users expect real-time odds updates but dislike constant flashing.
• Users expect real-time odds updates but dislike constant flashing.
• New bettors are confused by bet types; experienced bettors want faster multi-bet building.
• New bettors are confused by bet types; experienced bettors want faster multi-bet building.
• Clear win potential and bet cost breakdowns boost confidence.
• Clear win potential and bet cost breakdowns boost confidence.
• Speed matters most—users want frictionless flows, especially during live events.
• Speed matters most—users want frictionless flows, especially during live events.
Design Approach
1. Prematch Exploration Flow
1. Prematch Exploration Flow
Users can explore a wide range of events, apply filters based on their favorite sports, and monitor the odds as they change.
Users can explore a wide range of events, apply filters based on their favorite sports, and monitor the odds as they change.
Key Improvements:
Key Improvements:
• Sticky betslip preview
• Sticky betslip preview
• Event cards with clear odds visibility
• Event cards with clear odds visibility
• Smart filters for quick navigation
• Smart filters for quick navigation
The experience adapts dynamically in real-time, keeping users engaged while maintaining a clean UI.
The experience adapts dynamically in real-time, keeping users engaged while maintaining a clean UI.
2. Betslip Flow
2. Betslip Flow
A flexible, context-aware drawer system enables users to:
A flexible, context-aware drawer system enables users to:
• Switch between bet types
• Switch between bet types
• Apply stakes to all or individual bets
• Apply stakes to all or individual bets
• See potential winnings instantly
• See potential winnings instantly
• Track odds changes with subtle visual cues
• Track odds changes with subtle visual cues
This system simplifies the mental model of multi-bet building while offering transparency and speed.
This system simplifies the mental model of multi-bet building while offering transparency and speed.
Next Steps
• Introduce customized betting formats for niche sports
• Introduce customized betting formats for niche sports
• Enhance real-time analytics for admins to monitor pool performance
• Enhance real-time analytics for admins to monitor pool performance
• Deepen mobile-first optimizations to improve accessibility
• Deepen mobile-first optimizations to improve accessibility
This redesign was not just about looks—it was about empowering confidence, removing friction, and adapting to real-time data without overwhelming the user.
This redesign was not just about looks—it was about empowering confidence, removing friction, and adapting to real-time data without overwhelming the user.
Designs That Drive Real Impact
Designs That Drive Real Impact
Designs That Drive Real Impact
End-to-End Strategic Product Design
End-to-End Strategic Product Design
End-to-End Strategic Product Design
